Campaign NameMarine Corps Scholarship Offers Engages Donors with Powerful Narrative, Back-End Offer
CategoryDirect Mail Renewal
Nonprofit NameMarine Corps Scholarship Foundation
Agency NameAxle Agency
Launch Date6/14/22
Audience TargetedDonors
Campaign Stats
Total Recipients20000
Gross Income34839.49
Average Gift ($)71.98
Cost to Raise $1 (Total Cost/Gross Income)0.52
Cost per solicitation (Total Cost/Total Recipients)0.90
Direct Mail Response Rate2.42
Why is Your Entry Successful
Why is your entry successful?The lapel pin was a powerful and effective backend premium that helped MCSF to surpass the goal of securing an average donation of $70. The emotional appeal of the messaging within the letter engaged current donors and reactivated lapsed donors making this campaign incredibly successful.