Audience TargetedDonor-Member File, Prospects, Sustainers, Lapsed, Full Emailable File
Campaign Stats
Gross Income$4,075,246
Average Gift ($)$195.72
Cost to Raise $1 (Total Cost/Gross Income)$0.088
Direct Mail Response Rate18%
Email Response Rate1.03%
Email Click Rate2.41%
Why is Your Entry Successful
Why is your entry successful?This campaign began less than 48 hrs after the invasion of Ukraine. Our cohesive approach resulted in the most successful direct mail appeal for LWR EVER and the highest revenue generating emergency campaign for LWR EVER. We adapted our approach to maintain momentum as the war stretched on.