Campaign NameCarpenter’s Shelter Spring 2022 Appeal
CategoryDirect Mail Renewal
Nonprofit NameCarpenter's Shelter
Agency NameNexus Direct
Launch Date3/25/22
Audience TargetedDonors
Campaign Stats
Total Recipients4164
Gross Income$86,495
Average Gift ($)$379
Cost to Raise $1 (Total Cost/Gross Income)$0.10
Cost per solicitation (Total Cost/Total Recipients)1.95
Direct Mail Response Rate5.51%
Why is Your Entry Successful
Why is your entry successful?Implemented prior winning tactics with the targeted audience whilst highlighting the post-COVID impacts limiting CS. A story about the power of a bike aligned with the changing season & callouts emphasized the diverse people being helped, giving donors more opportunities to connect with the mission.