Nonprofit NameLittle Brothers – Friends of the Elderly Chicago
Agency NameFaircom New York
Launch Date11/4/22
Audience TargetedDonors
Campaign Stats
Total Recipients8,501
Gross Income$71,834.85
Average Gift ($)$112.24
Cost to Raise $1 (Total Cost/Gross Income)$0.38
Cost per solicitation (Total Cost/Total Recipients)$3.22
Direct Mail Response Rate 7.53%
Why is Your Entry Successful
Why is your entry successful?This package is LBFE Chicago's strongest of the year. It drives revenue by cultivating a deep sense of engagement, asking donors to sign cards for lonely elders. We saw an overall 7.53% RR and $112 average gift; active audiences (0-12 mos) had a remarkable 13.2% response rate and $72 average gift.