Cost per solicitation (Total Cost/Total Recipients)$.74
Direct Mail Response Rate3.35%
Why is Your Entry Successful
Why is your entry successful?This package provides a "deeper dive" for donors and allows us to report on many aspects of BCJ work—like explainers on the filibuster and gerrymandering. We use this appeal to upgrade monthly donors, and for a DM package with no premium, it's visually compelling and stands out as people browse.