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As the Crisis Unfolds
Campaign Details
Campaign NameAs the Crisis Unfolds
CategoryDirect Mail Acquisition
Nonprofit NameUnicef UCA
Agency NameMarkeTeam
Launch Date12/1/22
Audience TargetedProspects
Campaign Stats
Total Recipients99,982
Gross Income10,905
Average Gift ($)47.21
Cost to Raise $1 (Total Cost/Gross Income)3.44
Cost per solicitation (Total Cost/Total Recipients).38
Direct Mail Response Rate.23
Why is Your Entry Successful
Why is your entry successful?An A8 window OE stands out. The intriguing headline, “Millions of Children in Immediate Danger” piques curiosity to open. This unique format literally unfolds to showcase the need for support and how UNICEF can make a difference, using compelling photos and urgent need. A 19% lift in response.