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Trinity Missions Catholic Survey
Campaign Details
Campaign NameTrinity Missions Catholic Survey
CategoryDirect Mail Acquisition
Nonprofit NameTrinity Missions
Agency NameConcord Direct
Launch Date1/27/22
Audience TargetedProspects
Campaign Stats
Total Recipients100,000
Gross Income$18,142.00
Average Gift ($)$18.59
Cost to Raise $1 (Total Cost/Gross Income)$2.60
Cost per solicitation (Total Cost/Total Recipients)$0.47
Direct Mail Response Rate0.98%
Why is Your Entry Successful
Why is your entry successful?Trinity Missions’ prior control package had a retention problem. This package engaged prospects via a short survey about their Catholic faith while raising awareness about the organization’s mission work. It generated a strong initial response and subsequent giving and became the new control offer.