Campaign NameNew Hampshire Food Bank Summer Commitment Appeal
CategoryDirect Mail Renewal
Nonprofit NameNew Hampshire Food Bank
Agency NameConcord Direct
Launch Date5/16/22
Audience TargetedDonors
Campaign Stats
Total Recipients37,328
Gross Income$226,440
Average Gift ($)$89.68
Cost to Raise $1 (Total Cost/Gross Income)$0.08
Cost per solicitation (Total Cost/Total Recipients)$0.53
Direct Mail Response Rate6.76%
Why is Your Entry Successful
Why is your entry successful?Copy and imagery emphasized the importance of the Summer Meals Challenge, urging recipients to donate while their gift would be doubled for kids, seniors, and families. The package included three reply forms and envelopes, making it easy for recipients to donate multiple times during the summer.