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Holiday Shopping List
Campaign Details
Campaign NameHoliday Shopping List
CategoryDirect Mail Renewal
Nonprofit NameSmile Train
Agency NameMarkeTeam
Launch Date9/30/22
Audience TargetedDonors
Campaign Stats
Total Recipients39,992
Gross Income42,346
Average Gift ($)67.54
Cost to Raise $1 (Total Cost/Gross Income).49
Cost per solicitation (Total Cost/Total Recipients).52
Direct Mail Response Rate1.57
Why is Your Entry Successful
Why is your entry successful?Can’t miss this red, full bleed #10 OE with child photo and callout tease to handle with care. A holiday-themed To/From Label sheet and shopping list enclosed. An 18% lift in response, a neutral average gift made this test package a winner!