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Mid-Level PanCAN Renewal
Campaign Details
Campaign NameMid-Level PanCAN Renewal
CategoryDirect Mail Mid-Level Renewal
Nonprofit NamePancreatic Cancer Action Network
Agency NameMarkeTeam
Launch Date10/28/22
Audience TargetedMid-Level
Campaign Stats
Total Recipients2,423
Gross Income46,160
Average Gift ($)1,703
Cost to Raise $1 (Total Cost/Gross Income).34
Cost per solicitation (Total Cost/Total Recipients)4.56
Direct Mail Response Rate.78
Why is Your Entry Successful
Why is your entry successful?The 9” x 12” full bleed purple OE is hard to ignore! Letter tells the compelling heartfelt personal story about a donor that lost his best friend to pancreatic cancer. A $100K match and backend premium provided additional incentive to renew.