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Annual Fund
Campaign Details
Campaign NameAnnual Fund
CategoryDigital Renewal
Nonprofit NamePancreatic Cancer Action Network
Agency NameMarkeTeam
Launch Date2/10/22
Audience TargetedDonors, Warm Prospects
Campaign Stats
Gross Income80,654
Average Gift ($)192.95
Cost to Raise $1 (Total Cost/Gross Income)0
Email Response Rate.04
Email Click Rate.42
Digital Impressions1,028,410
Why is Your Entry Successful
Why is your entry successful?2-part email series for Annual Fund with 2-part email announcing extension and $50K Match. Extension emails generated 63% of revenue! Total revenue increase over previous year was 314%; considering 2021 had a COVID bump made 2022 even more impressive for a pretty commonly used campaign.