Campaign NameThe Physicians Committee for Responsible Medicine Save the Monkeys Campaign
CategoryMultichannel
Nonprofit NameThe Physicians Committee for Responsible Medicine
Agency NameLautman Maska Neill & Company
Launch Date6/15/22
Audience TargetedDonors
Campaign Stats
Gross Income$140,034
Average Gift ($)$46.32
Cost to Raise $1 (Total Cost/Gross Income)$0.18
Direct Mail Response Rate5.65%
Email Response Rate.15%
Email Click RateNA
Why is Your Entry Successful
Why is your entry successful?In the spring of 2022, PCRM quickly launched an urgent campaign to save monkeys slated to die at Elon Musk’s company, Neuralink. Overall, the Save the Monkeys Campaign raised $140,034, exceeding projections by 25%. It's clear: PCRM is there when it comes to saving animals––and so are their donors!