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GLAAD's Year-End Campaign
Campaign Details
Campaign NameGLAAD's Year-End Campaign
CategoryDirect Mail Renewal
Nonprofit NameGLAAD
Agency NameMultiple
Launch Date12/6/22
Audience TargetedActive donors
Campaign Stats
Total Recipients9,629
Gross Income$14,268
Average Gift ($)$121
Cost to Raise $1 (Total Cost/Gross Income)$1.11
Cost per solicitation (Total Cost/Total Recipients)$1.64
Direct Mail Response Rate1.2%
Why is Your Entry Successful
Why is your entry successful?While the results for this appeal are in the red, we are very proud these results. We mailed to a much more targeted audience, which allowed us to personalize content for our most engaged donors. As a result, response rate is up almost 30%, the average gift is up 20%, and revenue is up 18%.