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Supporter Card follow-up
Campaign Details
Campaign NameSupporter Card follow-up
CategoryDirect Mail Renewal
Nonprofit NameAmerican Indian College Fund
Agency NameAmergent
Launch Date11/28/22
Audience Targeted0-36 month $10+
Campaign Stats
Total Recipients75994
Gross Income727,802
Average Gift ($)310.50
Cost to Raise $1 (Total Cost/Gross Income).06
Cost per solicitation (Total Cost/Total Recipients).5746
Direct Mail Response Rate3.08%
Why is Your Entry Successful
Why is your entry successful?To help spur response we created an insert in the Supporter Card F/u introducing donors to a few scholarship recipients. Results were that response rates were 24% greater than prior year. Average Gift was $127 higher than prior year. This was due in part to ten gifts over $10K.