Submission AbstractOX SOX is an odorless sock. Our patent-pending technology eliminates odor-causing bacteria at the source, providing long-lasting and effective protection. Targeted towards those who suffer from foot odor and want an effective, sustainable solution.
Value Proposition OX SOX cuts water/energy consumption, reduces textile waste in primarily minority communities, eliminates odor-causing bacteria sustainably, reduces shoe waste, and lasts longer than competitors. OX SOX is an eco-friendly and effective choice for foot odor solution.
How we plan to make moneyWe achieved profitability after 2 short weeks. Our business model is built to achieve a 3:1 ratio of product sold to product cost which not only provides a healthy profit margin but also gives us the flexibility to expand and adapt as the business grows.
Launch StrategyWe launched on November 22. 2022 and have already achieved over $55,000 in revenue. We are continuing to get national media attention through digital and traditional means. With an additional model coming out, and an increased focus on digital conversions, we anticipate continued accelerated growth.