Submission AbstractNED X is a rehabilitation device designed to reduce the spasticity in the calf muscle caused by a spinal cord injury or neurological disorder, such as a stroke. Our aim is to create a business around NED X with the goal of bringing it to market to positively impact the lives of stroke victims.
Value Proposition NED X aims to be more than a healthcare device company. Instead, we strive to directly improve the lives of over 795,000 stroke victims a year. Our team has developed a successful strategy to give back to the healthcare community by providing stroke victims an enhanced quality of life.
How we plan to make moneyOur approach utilizes dynamic marketing and sales tools coupled with in-depth knowledge of NED X technologies and specialized applications. This process allows our team to address the gap of effective at home rehabilitation devices by combining ease of use with appropriate muscle training.
Launch StrategyOur goal is to get NED X in every hospital and physical therapist office in the DFW area to give stroke victims the opportunity to benefit from this device. The use of NED X will allow us to obtain product recognition, record feedback, and minimize the crippling effects of strokes.