Submission AbstractThe MatRx auto protector pad is a patent pending device designed to prevent floor mat heel wear. This is a common issue caused by the pivoting of the driver's foot from the gas to the brake. It attaches with carpet safe adhesive and is the first of its' kind.
Value Proposition Previously, the solution has been to source aftermarket floor mats to replace the OEM one. This is incredibly wasteful and environmentally damaging; if it's only one spot on the mat that wears out, it makes much more sense to purchase MatRx and reduce waste.
How we plan to make moneyWe sell B2B as well as to consumers on Amazon and Walmart. Dealerships, detail shops, and mechanic shops are all interested in our product; selling to them in bulk is lucrative. The orders are large, and they are recurring.
Launch StrategyWe have already launched and are making profit.