Submission AbstractLectra is a healthcare tech company that develops innovative physical rehab solutions. Our flagship product is a kinesiology tape with conductive fibers, wireless EMS, and sensors for data analysis and recovery tracking via app. We're targeting physical therapy patients, elderly, active individuals, and athletes. Offering value in pain management, recovery, and performance optimization. Data analytics licensing and consumer subscriptions available. Affordable and impactful in healthcare industry.
Value Proposition Lectra Technologies aims to improve physical therapy adherence and recovery by providing personalized rehabilitation experience and real-time data on muscle and joint function for individuals suffering from musculoskeletal issues. We also commit to healthcare equity and environmental stewardship.
How we plan to make moneyLectra offers bundle deals with discounted prices and subscription plans for muscle recovery tracking and optimization. Tape at $34.99, Spark Capsule at $149.99, Starter Bundle: $224.99, Performance Bundle: $434.99, Elite Bundle: $669.99, Subscriptions: $2.99-$19.99/month. Profit through bundle/subs
Launch StrategyLectra targets physical therapy patients, active individuals, and athletes through social media and targeted ads. Offers referral discounts, budget of $10k-12k/month for partnerships and $10k-15k/month for demo events. Utilizing data and analytics, additional services and products, & working w UPenn