Submission AbstractPOP! (Power of the Purse) is a student-run thrift store that hosts pop-ups and releases monthly drops and core collections through eCommerce. We extend the life cycle by reselling 2,522 pieces in 2022. Our target segment is urban-based, undergraduate students who are fashionable, socially conscious, and social media users.
Value Proposition POP! benefits the environment by promoting a circular economy on college campuses. In 2022 alone, we kept 2,017 pounds of clothing out of landfills, diverted 22,105 pounds of carbon dioxide and saved over 9,000,000 gallons of water when our customers chose to shop second-hand instead of new.
How we plan to make moneyBy partnering with GW Sustainability, we receive free inventory through the clothing collection bins on campus. We host monthly in-person pop-ups and have an eCommerce platform that features 7 Core Collections and monthly curated drops. So far, we have generated $24,000 in revenue.
Launch StrategyPOP! launched in September 2021, with 9 in-person pop-ups, and bi-weekly newsletters. Since launching, POP! has expanded to eCommerce making secondhand fashion affordable and accessible to undergraduates nationwide through 7 core collections for a college lifestyle and 4 trendy, curated drops.