Submission AbstractSotira is a customizable and integrated financial tracking tool to help ecommerce sellers and resellers be more profitable and streamline sales, profits and pricing. Sotira is integrated with ecommerce platforms like Etsy, Poshmark, Depop, StockX and Shopify to help sellers analyze and compare growth for their online stores, track metrics and make informed choices about how much to price their products at, where best to list products to be the most profitable and what products and collections are top selling. Sotira is a one stop shop for all ecommerce financials and helps sellers and resellers run more smoothly and efficiently and save time on financial tracking.
Value Proposition Sotira benefits self employed workers/independent contractors who run online businesses and are responsible for tracking/calculating their own profits/pricing. Sotira provides accessible/affordable financial tools for sellers to grow their businesses and be educated about tracking financial figures.
How we plan to make moneyWe will monetize Sotira through subscription fees with a free tier and advanced features/integrations priced at $19.99 a month. Long term, we seek to become the Pipe for ecommerce sellers and will offer upfront capital/loans and collect interest from users who want to expand to full time businesses.
Launch StrategyWe launched Sotira in open beta and have 300 ecommerce businesses onboarded. We're using digital marketing and social media to reach online seller and reseller communities and have partnered with top ecommerce sellers. We're pursuing partnerships with financial institutions and investment platforms.