Submission AbstractResense has the mission to bring comfort and joy to those living with Dementia. In the US over 6 million individuals are currently living with Alzheimers. Our product is the Connect + Comfort Kit, a activity toolkit designed to increase brainhealth, exercise the senses, and elicit long term memory.
Value Proposition The toolkit improves the quality of life for individuals with dementia while increasing their brain health. It also eases the stress on care partners so they have more time with their loved ones or clients. We also provide kits to underfunded care communities and individuals who cannot afford them.
How we plan to make moneyWe sell our boxes to care facilities and to individuals living with dementia. Our boxes currently cost about $8 and we sell our kits for $25, giving us a 64% profit margin.
Launch StrategyYes, we have launched. We sell our boxes through partnerships with care communities and through our online store. We are currently in 4 care communities and we are also finalizing a national strategic partnership that will allow us to take our boxes nationally and internationally.