Submission AbstractMarch is an inclusive toiletry line for hotels and resorts that has an emphasis on providing shampoos and conditioners that suit Black hair.
Value Proposition Currently, hotels and resorts do not carry products that suit coarse/curly hair textures, which largely affects the Black community. March is creating a shampoo and conditioner that suits all hair types, so no one has to question their identity in a hotel room ever again.
How we plan to make moneyMarch will make a profit by conducting business with hotels and resorts. With these establishments, there will be contracts for wholesale inquiries. In addition, individuals can buy our products on our eCommerce site if they would like to use them at home.
Launch StrategyMarch is moving into its product testing phase for its shampoo and conditioner. Upon completing our product testing and formulating the remainder of our product line, we will be able to launch. With our connections in the hospitality industry, we already have pilot locations lined up.