Nominee Name: Industry Disrupter Award: Trajektory
Award category:Industry Disrupter
About the nominee:Trajektory solves the burden of sponsorship reporting in a way that has never been done before. Team’s today are only reporting on their digital sponsorship assets – but that’s only part of the story. With Trajektory, teams are now reporting on their LEDs, static signs, premium areas, concourse signage, email, web, mobile, radio, social and television sponsorship data and they’re doing so in real-time back to their partners. Trajektory was built by former execs who actually worked for teams, leagues, agencies, and brands and has become the premier sponsorship analytics & revenue platform for all sponsorship reporting. Trajektory clients can track, in-real time, the performance of ALL their partnership assets (digital and non-digital) and EVERY partner in a way that they’ve never previously had access to.. Our platform and dashboards help groups acquire, retain, and grow revenue by telling a complete sponsorship portfolio story through real performance metrics (values, impressions, engagements). We have created a platform that will truly turn data into a clear story that will grow revenue, save time, and provide partners an easy to understand view of their partnership. Providing partner data and valuing assets shouldn't be daunting. We made it easy.
Why they should win:The first vendor of its kind, Trajektory was built by former execs who actually worked for teams, leagues, agencies, and brands and has become the premier sponsorship analytics & revenue platform that’s solving the burden of sponsorship reporting. Trajektory is changing the way teams and brands measure sponsorships and is in a unique position to be the leader in the sponsorship valuation industry with continued growth and brand awareness.