Submission NameBRCĒ
University NameMichigan State University
Submission DescriptionBRCĒ develops athletic gear leveraging advanced material technology, data-backed designs, and athlete-driven feedback to solve universal challenges in athletic performance and safety. Our products are designed for athletes seeking enhanced protection, support & durability.
Our women-owned company champions women's sports and underrepresented athletes by providing innovative, sustainable gear that enhances performance and reduces injuries. We specialize in gear safety and performance geat to support often-overlooked sports, while innovating existing infrastructure.
We are already profitable by selling D2C through our website, leveraging offline affiliations, & through B2B partnerships with Enda Athletic, DeWalt Tools, and Under Armour, ensuring diverse revenue streams while building strong brand credibility and market outreach through unique performance gear.
UN Sustainable Development Goalsresponsible consumption and production, partnerships for goals, reduced inequalities, gender equality, industry, innovation, and infrastructure