Submission AbstractWhen I started in real estate at 18, I didn’t have a sphere to lean on, so I turned to social media. I’ve created a consistent online presence that focuses on education, transparency and storytelling rather than sales pitches. That approach is what helped me build trust at scale and grow a business that now serves clients from all over the state. My content is a mix of market education, behind-the-scenes insights and real client stories. I show the realities of buying and selling in Iowa, explain contracts and contingencies in simple language and share marketing strategies I use for listings.
People started reaching out because they felt like they already knew me and trusted how I communicated. My online presence has also been recognized publicly. The Des Moines Register featured me on the front page for becoming known as “the Iowa REALTOR® on TikTok,” and that visibility helped solidify my brand statewide. Since then, my social platforms have evolved into a true business engine.