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Connecticut Children’s: Outdoor Train Station Domination
Summary
Entry NameConnecticut Children’s: Outdoor Train Station Domination
SummaryHow do you build awareness for the only system in Connecticut focused on "100% kids?" You opt for big, branding opportunities — like owning 100% of the signage in the area's main train station! Then you populate those signs with powerful proof points that convey your breakthrough innovations and expert care.
Healthcare OrganizationConnecticut Children's
TeamDeb Pappas, Vice President, Chief Marketing & Communications Officer Reem Nouh, Chief Strategy Officer, Adams & Knight Don Carter, Creative Director, Adams & Knight Kelly Krug, Director, Creative Strategy, Adams & Knight