SummaryToo many people just live with back pain, unaware that it can be addressed and/or afraid of how it can be treated. This campaign for Hartford HealthCare leveraged relatable situations and light humor to normalize the idea of seeking medical care to live life more comfortably.
Healthcare OrganizationHartford HealthCare
TeamTaryn Pemberton, Vice President of Marketing and Communications, Hartford HealthCare Reem Nouh, Chief Strategy Officer, Adams & Knight Patrick Dugan, Executive Creative Director, Adams & Knight Don Carter, Creative Director, Adams & Knight