Entry NameWinning Off the Ice: Reimagining a Sports Partnership for Community Impact
SummaryMercy Medical Center transformed a traditional sports sponsorship into a high-impact community engagement campaign, using enhanced game-day activations, digital storytelling, and colleague experiences to elevate visibility, educate the community, celebrate staff, and strengthen regional connections—positioning the organization as a trusted, engaged presence on and off the ice.
Healthcare OrganizationTrinity Health Of New England
TeamMarketing and Communications Team at Trinity Health Of New England