Entry NameLaunching TogetherCare: A Study in the Use of Marketing & Communications to Turn Colleague Ambivalence into Excitement about a New EMR.
SummaryAlthough five Connecticut and Massachusetts hospitals came together to form Trinty Health Of New England in 2015, regional integration became more fully realized with the adoption of a new Electronic Medical Record. The regional Marketing & Communications team used specific tactics to drive colleague engagement and secure the successful launch of TogetherCare.
Healthcare OrganizationTrinity Health Of New England
TeamMarketing and Communications Team at Trinity Health Of New England