Summary“Loss,” was produced to air on local sports broadcasts, competing with highly produced and star-studded gambling ads from industry players like DraftKings and FanDuel. Rather than outspend competing messages, we focused on making the spot feel authentic and relevant, recreating a true-to-life situation while leveraging sound and visual cues from real betting apps. More important, we purposely leaned away from traditional PSA aesthetics..
Healthcare OrganizationOffice of Problem Gambling Services, Massachusetts Department of Public Health