Summary“Routine,” was produced to air on local sports broadcasts, competing with highly produced and star-studded gambling ads from industry players like DraftKings and FanDuel. Rather than outspend competing messages, we used familiar situations and self-deprecating humor to dramatize just how easy it is to damage your life with online sports gambling. More important, we purposely leaned away from traditional PSA aesthetics
Healthcare OrganizationOffice of Problem Gambling Services, Massachusetts Department of Public Health