SummaryEnd Stigma CT was a bilingual public awareness campaign that educated communities in New Haven County, Connecticut, about how stigma affects people with opioid addiction and their families. The campaign showed how addiction often begins with relatable life events—sports injuries, chronic pain, trauma—and stigma prevents people from seeking life-saving help.
Healthcare OrganizationNew Haven Health Department
TeamWilson Camelo with Camelo Communication, Katie Gallo with Daydream Communications, Becky Rubenstein with New Haven Health Department, Samantha Mancuso with New Haven Health Department