Entry NameHartford HealthCare Hispanic Market Mammography Campaign
SummaryDespite lower overall incidence, breast cancer is the leading cause of cancer death among Hispanic women due to higher rates of late-stage diagnosis. Hartford HealthCare's culturally relevant mammography campaign increased appointment growth 58%, advancing health equity while establishing HHC as the system of choice for Hispanic breast health.
Healthcare OrganizationHartford HealthCare
TeamCamelo Communication with Hartford HealthCare