SummaryEnd Stigma CT flipped the script on addiction messaging by shifting how New Haven County thinks about opioid addiction – not by showing consequences, but by showing relatable beginnings. Through strategic placements, the campaign generated 46.4M impressions (197% over goal) and proved that empathy, not fear, drives stigma reduction.
Healthcare OrganizationNew County Health Departments
TeamWilson Camelo with Camelo Communication, Katie Gallo with Daydream Communications, Becky Rubenstein with New Haven Health Department, Samantha Mancuso with New Haven Health Department