Entry NameFrom Weight Loss Surgery to the Marathon Finish Line
SummaryThrough strategic storytelling and close coordination with the patient and medical team, I secured a high-impact WCVB ABC TV Boston feature that generated a Good Morning America story spotlighting Gabby's 140-pound weight loss journey to the Chicago Marathon. The coverage resulted in more than 30,000 views, increased awareness of Emerson Health’s Weight Loss Center, fueled ongoing marketing and helped Gabby earn a coveted Boston Marathon bib.