Entry NameHMFP Watertown Urgent Care Launch Campaign
SummaryNot all urgent cares are the same, and where you go matters. Opening BILH Urgent Care in Watertown amid nearby competitors required a different approach. We shifted the message from convenience to physician-led care, meeting the community where they live, shop, and scroll—driving our system’s strongest urgent care opening.
Healthcare OrganizationHarvard Medical Faculty Physicians at Beth Israel Deaconess Medical Center
TeamHarvard Medical Faculty Physicians at Beth Israel Deaconess Medical Center