Entry NameHealthcare Heroes Against Impaired Driving: A Letter from a Trauma Worker
SummaryTo break through to a jaded public dulled to the usual "don't drink and drive" warnings, Adams & Knight recruited real hospital trauma workers to speak directly to our audience.
Healthcare OrganizationHartford HealthCare
TeamJoanne Kim, Program Coordinator, Hartford HealthCare Reem Nouh, Chief Strategy Officer, Adams & Knight Patrick Dugan, Executive Creative Director, Adams & Knight Don Carter, Creative Director, Adams & Knight