SummaryLaunching the first-ever 24/7 app for primary care was exciting but challenging. Not only did the campaign have to promote a new offering, it had to introduce a new category of healthcare delivery. With a touch of humor, this campaign conveys how this app can be helpful…for who…and when.
Healthcare OrganizationHartford HealthCare
TeamTaryn Pemberton, Vice President of Marketing & Communications, Hartford HealthCare Reem Nouh, Chief Strategy Officer, Adams & Knight Patrick Dugan, Executive Creative Director, Adams & Knight Don Carter, Creative Director, Adams & Knight