Entry NameInclusive Rewrite for UMass Memorial Health's OB-GYN Site
SummaryUMass Memorial Health’s Women’s Health content transformation — renamed and rebuilt as Obstetrics and Gynecology — demonstrates excellence in health care writing through clear, inclusive, patient-centered language. By flattening the site architecture, adding pages, and rewriting content to better address real patient needs, the refreshed experience significantly improved visibility, usability, and engagement.