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Shaylie Gilliland
Submission Details
CompanyKeller Williams La Jolla
CityLa Jolla
TitleTeam Partner
2021 Individual Sales Volume$15.4 million
2021 Individual Transaction Sides19
Application Excerpt
AboutWith the pandemic prompting people to move all over the country, I quickly realized an opportunity to grow my business by specializing in relocation. I dove into becoming the San Diego lifestyle and relocation expert for people looking to make a move. I built tools and resources, such as relocation guides, virtual tours, and comprehensive client systems to add value to my relationships. I also created my brand, Coastline Real Estate Group, around the San Diego lifestyle to help people envision what life here would look like. Most people moving to San Diego are young professionals, so I tapped into the millennial mindset. I think of new ways to make the homebuying experience as fun as possible while also showing that I’m the most qualified professional to maximize my clients’ goals. I’ve also created my pathway to success by targeting the people who know first when clients make a move: other agents. I began connecting with pros around the country, growing my agent referral network and leaning into those connections. I’ve positioned myself as the San Diego resource for family and friends moving here.