The Association of Golf Merchandisers (AGM) Platinum Awards recognize and celebrate the top 100 golf shops from around the world. This prestigious honor celebrates excellence in golf retail and shines a spotlight on your facility within the global golf community.
We invite creative, thoughtful submissions from Public, Private, Resort, and Off-Course golf shops. Facilities with multiple golf shops are welcome to submit separate entries for each location if they would like them to be evaluated independently.
Non-AGM members are welcome to participate—however, AGM members may have access to exclusive resources to support and enhance their submissions. Entries are evaluated solely on merit and are not influenced by AGM membership status. Late entries will not be accepted. We strongly recommend submitting early to avoid any last-minute technical issues.
Deadline: All entries must be received by Friday, September 5, 2025, at 11:59pm PST.
Please note, applications are being hosted on a third-party website, Reviewr. Applicants must create a login account when they initially begin their submission. Login credentials are NOT from your existing AGM account at agmgolf.org or previous Platinum Award entries.
Tip: You do not need to complete your submission in one sitting—your progress will be saved as you go. Simply log back in using your Reviewr credentials to continue your entry at any time before the deadline.
All documents must be submitted on the online form; the AGM office cannot accommodate adding external materials on behalf of applicants.
Just a quick reminder: You should receive a confirmation email after submitting your application. If you do not receive one, be sure to check your junk or spam folder. If it’s not there, feel free to reach out to the AGM team for support.
New This Year! The 2026 AGM Merchandiser of the Year
The Association of Golf Merchandisers is proud to introduce a new honor: the AGM Merchandiser of the Year award. This award will recognize outstanding individuals who go above and beyond in the field of golf retail, exemplifying creativity, leadership, and excellence. This is the first year we are offering this distinction, and we are excited to spotlight the stories and strategies behind our most inspiring merchandisers.
Please note: You must be an active AGM member to be eligible for consideration for the AGM Merchandiser of the Year award.
Applicants may elect to participate in one or both awards. Please be advised, the Platinum Awards recognize golf facilities, while the Merchandiser of the Year honors individuals.
Participation in the Platinum Awards is not required to be considered for Merchandiser of the Year, and multiple individuals from the same facility are welcome to apply for that distinction. Simply select from the drop-down menu when you begin your application which award(s) you would like to enter a submission for.
For questions about your entry, please contact the Association of Golf Merchandisers by email at info@agmgolf.org or by phone at (602) 604-8250. We’re here to help every step of the way and look forward to seeing your creative submissions!
*Please note: To download the application guide and begin your entry, you’ll need to create a new account here. This account is separate from your AGM login.*