2023 Cornell Hospitality Business Plan Competition
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Through the generous gifts of Stanley Sun SHA ’00 and Sweet Street Desserts, the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship at the Hotel School is pleased to offer an annual hospitality business* plan competition – the Cornell Hospitality Business Plan Competition. The competition’s primary purpose is to provide an experiential learning opportunity to rising hospitality entrepreneurs. The competition kicks off at the start of the academic year with the formation of student teams and development of a 5-minute pitch video. It culminates in the early spring with the submission of final business plans and group presentations during HEC. The Sun gift and Sweet Street Gift combined with industry sponsorships allows us to award the winning team a prize of $25,000, second place team a prize of $7,500, and third place team a prize of $5,000. [*”Hospitality business” for the purpose of this competition is construed quite broadly and includes businesses providing support services to the hospitality industry (e.g., businesses such as Micros Systems that provide software and hardware to restaurant and lodging businesses). However, it is critical that teams make clear in their submissions how their business relates to or provides services to the hospitality industry in a direct and material way. [If you are unsure about the relevance of your business concept to hospitality, we highly recommend that you consult with Faculty Chairs, Linda Canina or David Sherwyn, AS SOON AS YOU HAVE IDENTIFIED your business concept to make sure the concept qualifies as hospitality. This will need to be done prior to creating your 5-minute Pitch Video.]

Entering and Important 2022-23 Deadlines:

October 13, 2022 at 4:00pm

  • Informational Session, Pizza Social & Team Formation Activity in 189 Statler Hall

November 16, 2022 by Midnight

  • Team captain register team via Reviewr

November 29, 2022 from 6-7:30pm ET (virtual for registered participants only)

  • Instruction Session 1: Introduction to Pitching Your Business Idea with Professor Andrew Quagliata

December 20, 2022 from 6-7:30pm ET (virtual for registered participants only)

  • Instruction Session 2: Opportunity Analysis with Gilad Berenstein

January 18, 2022 from 6-7:30pm ET (virtual for registered participants only)

  • Instruction Session 3: Analysis of Unit & Financial Economics with Christina Heggie '10

February 7, 2023 by Noon

  • Submit 5-minute Pitch Video via Reviewr

February 9, 2023

  • Up to 10 Semi-Finalists Selected and Invited to Submit Full Business Plan

March 15, 2023 by Noon

  • Submit Full Business Plan via Reviewr

March 29, 2023

  • Finalists Selected and Invited to Participate in Final Presentation

April 18, 2023 by Noon

  • Submit FINAL Full Business Plan via Reviewr

April 19, 2023 by 5pm

  • Submit final presentation to Pillsbury Institute Program Manager

April 21, 2023

  • Final Presentations to panel of judges (in front of audience during Hotel Ezra Cornell)
  • Winners announced and prizes awarded (during Hotel Ezra Cornell)