About It’s The Journey
It’s The Journey, Inc. – producer of the Georgia 2-Day Walk for Breast Cancer – is a local organization founded in 2002 by a breast cancer survivor, Randi Passoff. When the Avon 3-Day Breast Cancer Walk pulled out of Atlanta in 2002, Randi, a long-time walker, decided that Atlanta needed a fundraising event wherein all the funds stayed local to support Georgia’s breast cancer patients and breast health programs. Since 2002, the Georgia 2-Day Walk for Breast Cancer (formerly the Atlanta 2-Day Walk for Breast Cancer) has raised over $18 million to fund 509 grants that provide breast cancer education, screening, early detection, support services, and continuing care for Georgians.
Our Mission Statement
It’s the Journey’s (ITJ’s) mission is to engage with Georgia’s breast cancer community to increase access to care and reduce disparities in cancer outcomes