NEFMA Awards

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Description

The New England Financial Marketing Association (NEFMA) is proud to host the Annual NEFFIES Award Show, recognizing the outstanding achievements and campaigns produced in financial marketing across New England. The NEFFIES celebrates excellence, innovation, and measurable impact within the financial marketing community.

These awards honor individuals, teams, and institutions that demonstrate creativity, leadership, and results-driven success in advancing their mission. From groundbreaking campaigns to exceptional performance, the NEFFIES highlight those who set the standard for best practices and insprie their peers across the region.

New in 2026, the NEFFIES will be hosted in conjunction with the NEFMA Fall Conference, taking place October 8-9, 2026 at The Verve Hotel, in Natick, MA. The Awards Show will be held on the evening of October 8th, offering an elevated and celebratory experience for attendees.

We encourage entrants to explore each category description carefully to ensure submissions clearly reflect the unique achievements and outcomes of their work.

Rules

Eligibility

Submission to the NEFFIES is for members only. You will be asked to verify your membership in the submission form. Please note, the log in to the awards platform, Reviewr, is separate from your NEFMA login credentials. If you do not have an account, please sign up with Reviewr.

Entries must reflect work compelted within the eligiblity window of January 1, 2025 through June 30, 2026, including demonstrated results. Entries must represent work completed by financial institutions, agencies, or marketing professionals serving the financial services industry within New England. Submissions may be entered by the organization responbile for the work on behalf of a client. All entries must be original work and must accurately represent the contributions of the submitting organization or team.

Deadlines

  • Call for Entries Opens: June 1, 2026
  • Early Bird Deadline: June 30, 2026
  • Final Submission Deadline: July 15, 2026
  • Judging Period: July 20-August 17, 2026

Disqualificiations

Entries may be disqualified at the discretion of NEFMA if they:

  • Do not meet eligiblity requirements
  • Include false, misleading, or incomplete information
  • Violate copyright, trademark, or confidentiality agreements
  • Submit the same or substantially similar campaign, creative execution, or body of work across multiple categories. NEFMA reserves the right to determine whether submissions are considered duplicative and may request that entrants consolidate or withdraw entries at its discretion. 
    • Example of a submission that is NOT allowed: Submitting the same branch rebrand project into both Branding and Branch Design without materially disinct components being evaluated.
    • Examples of a submission that IS allowed: A larger integrated campaign entered into Integrated Marketing Campaign, while a clearly distinct standalone asset from that campaign (such as a unique email nurture series or separate radio campaign with its own strategy and results) is entered into its respective category.
  • Fail to comply with submission guidelines or category requirements, including duplicate entries.

Produced In-House vs Agency

To better recognize the range of creative approaches across the industry, categoreis are divided between in-house and agency-produced entries. Classification should reflect where the primary creative vision and execution originated. Work led by external partners should be entered as agency-produced, while work developed and driven by internal teams should be submitted as in-house, even when supported by external resources.

Each Entry Should Include

  • A completed entry form outlining objectives, strategy, execution, and results
  • Supporting materials such as images, videos, PDFs, or links in accordance with specifications in each category. Supporting materials should enhance the submission and provide strong evidence of success.
  • Entrants are responsible for ensuring that all links are active and that materials are accessible during the judging period.

Contact

Contact us with any questions at office@nefma.org or 978-250-9847.